“We celebrate ingredients perfected by nature, not science.” is their USP and the foundation of their success.
#VAN LEEUWEN ICE CREAM FREE#
Setting them apart from the others jostling for space in the crowded city is the fact that Van Leeuwen ice cream is made from scratch in Greenpoint Brooklyn, using only fresh hormone and antibiotic free milk and cream, cane sugar, egg yolks and the best fruits, chocolates, spices and nuts from small producers locally and around the world. So in the Spring of 2008, stocked up on ice cream and with two old, but newly refurbished Van Leeuwen ice cream vans in their possession, the trio hit the streets of New York to share their sweet frozen confections with those passing by. When Laura O’Neil packed her bags in Melbourne to head over and try her luck in the Big Apple, she could not have imagined her boyfriend Ben’s crazy idea of selling home made ice cream from the back of a truck in New York would go on to be a career-defining move.Ĭonvincing his then girlfriend to join he and his brother Pete in making their own artisan ice cream with pure, quality ingredients wasn’t too difficult, with Laura feeling a little burnt out was in need of a change from her event planning career in Australia.
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